Google Analytics for Beginners

About this Course

Ready to learn more about your website visitors? By teaching you some basic Google Analytics skills, this introductory course will help you understand the power of Google Analytics, why it’s important and how to analyse your web traffic to increase awareness and boost sales.

Course Detail

Modules: 4
Self-paced
Beginner

How it works

Enroll in a Course

Choose the course that’s right for you and take the next step to achieving your learning goals.

Track your progress

Keep track of your progress via the “Analytics Academy” page.

Watch module videos

Learn new skills with bite-sized video tutorials, then apply and test your knowledge by accessing the Analytics demo account.

Start Course

Description

In this course you’ll gain a beginner’s introduction to using Google Analytics for your business, learning what is Google Analytics and why it’s important to understand your web traffic.

You’ll start with the basics like learning how to create an account, implementing the Google Analytics tracking code into your website, and navigating Google’s interface.

Deeper into the course you’ll be taught how to read basic reports like audience, acquisition or behaviour to better optimise your website and conversions.

Additionally, you’ll be shown how to set up customisable dashboards to understand your data, and how to set up goals and campaign tracking to track online conversions on your website.

While the course examples focus on an e-commerce business, the content is applicable to all different kinds of industries including hair, beauty, and barber industry.