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About this Course

Ready to learn more about your website visitors? By teaching you some basic Google Analytics skills, this introductory course will help you understand the power of Google Analytics, why it’s important and how to analyse your web traffic to increase awareness and boost sales. 

 Course Detail

  • Modules: 4
  • Self-paced
  • Beginner

How it works

Enroll in a Course

Choose the course that’s right for you and take the next step to achieving your learning goals.

Track your progress

Keep track of your progress via the “Analytics Academy” page.

Watch module videos

Learn new skills with bite-sized video tutorials, then apply and test your knowledge by accessing the Analytics demo account.

Start Course


In this course you’ll gain a beginner’s introduction to using Google Analytics for your business, learning what is Google Analytics and why it’s important to understand your web traffic. 

You’ll start with the basics like learning how to create an account, implementing the Google Analytics tracking code into your website, and navigating Google’s interface. 

Deeper into the course you’ll be taught how to read basic reports like audience, acquisition or behaviour to better optimise your website and conversions. 

Additionally, you’ll be shown how to set up customisable dashboards to understand your data, and how to set up goals and campaign tracking to track online conversions on your website. 

While the course examples focus on an e-commerce business, the content is applicable to all different kinds of industries including hair, beauty, and barber industry.

Course Content

Introducing Google Analytics

In this module you’ll learn:

  • Why digital analytics? 
  • How Google Analytics works 
  • Google Analytics setup 
  • How to set up views with filters 

The Google Analytics Interface

In this module you’ll learn:

  • Navigating Google Analytics 
  • Understanding overview reports 
  • Understanding full reports 
  • How to share reports 
  • How to set up dashboards and shortcuts 

Basic Reports

In this module you’ll learn:

  • Audience reports 
  • Acquisition reports 
  • Behaviour reports 

Basic Campaign and Conversion Tracking

In this module you’ll learn:

  • How to measure Custom Campaigns
  • Tracking campaigns with the URL Builder
  • Use Goals to measure business objectives
  • How to measure Google Ads campaigns
  • Course review and next steps

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